I’m proud of so many things LifeWay has accomplished in its rich history. One area in which we have made great strides over the past few years is digital delivery of content. Our digital products now include smartphone apps, MyStudyBible.com, WORDsearch, and eBooks just to name a few.
As the publishing industry continues to change, we continue forge ahead in the development of new resources and new methods to provide biblical solutions for life. One of those new resources, Michael Kelley’s study entitled Holy Vocabulary: Rescuing the Language of Faith, is now available in the iBooks store. It’s the first such resource that Threads by LifeWay has produced.
Here is a short excerpt:
Subcultures are everywhere. Chances are you belong to at least one, even if you don’t realize it. You might be a member of the technology subculture. Or the home school subculture. Or the SEC football subculture.
Me? I’m a card-carrying member of the Christian subculture. We have our own rock stars, communicators, authors, schools, radio stations, and lines of apparel. We even have our own arguments that mean relatively little to anyone outside the subculture. The Christian subculture is filled with customs, dress, food, and a vocabulary of holy words that, to the common observer, are as unfamiliar as the cliffs of Mordor or the parts under the hood of a car.
A non-Chrisitan walking into the church today might as well be stepping into a comic book convention. They would likely find a group of people so entrenched in their own subculture that they don’t even think about what they’re saying, singing, or preaching. After all, they all understand each other; they’re speaking the same language.
Are you a member of the Christian subculture? What measures do you take to ensure the gospel is clearly communicated to nonbelievers who might not "know the lingo?"