In an earlier post, I strongly urged pastors to write a regular blog, and I offered seven reasons why they should. In this post, I provide seven hints that I hope will help the pastor develop a regular routine of communicating to the congregation and beyond through blogging.

  1. Have someone proofread every post you write. I am grateful for the growth of this blog. We now have over 2 million views a year. In addition, I have written several books and countless magazine and journal articles. Guess what? I make mistakes every time I write. That’s why I have two good proofreaders checking my posts every day. Your writing says a lot about you. Don’t say it with typos and grammatical errors.
  2. Ask your church members what they would like to hear from you. Your members and readers are your best source of ideas for content. Ask them in formal and informal settings. Thank them in your blog posts for giving you the idea to write on particular topics.
  3. Set aside time on your calendar to write. Determine how long it will take you to write 400 to 800 words. Then put that time on the calendar so you can be intentional and methodical in writing your posts.
  4. Do not violate the privacy of conversations. You are the recipient of many confidential conversations. Don’t violate that trust on your blog. Don’t even be tempted to disguise names to share confidential information. You can lose your trust quickly.
  5. Ask the congregation often to visit your blog. Let them know that is where you will be sharing much information from your heart and your head. Be redundant in asking them to take a few minutes each week to read your posts.
  6. Acknowledge people on the blog. Who doesn’t like to be recognized for doing something well? The pastor’s blog is a great place to offer the rewards of gratitude and encouragement. If you write just one post a week, you have the opportunity to encourage church members 52 times a year.
  7. Speak of your love of your church often. Pastors are shepherds who are called to love the flock unconditionally. Use your blog as a forum to demonstrate and articulate that love.

What hints would you add to this list? How does your pastor communicate through blogging? By the way, the body of this post is only 412 words long. It really is not that time consuming.


  1. says

    Try to pick no more than three types of topics, that way your followers know what you may be writing about. If you have a guest blogger, they know their peramiters.

  2. Jerry Schoenenberger says

    I’ve been writing for several years now. What began as an e-mail devotional written for a few family and friends has grown to a column in 3 small weekly newspapers, a blog with links posted on facebook and twitter. God only knows how many people it reaches with the gospel. I keep it to around 400 words.

  3. says

    Personally, I would add that a pastor’s blog, in order for it to actually be a realistic part of his pastoral ministry, should be written primarily with the edification of his flock in mind. A lot of blogs that I have read seem to be attempts to impress one’s colleagues (or some such group) rather than to help the majority of regular church members. I fear that much of what is being written would go right over the heads of many believers.

  4. says

    Great reminders! Also, read your post a second time slowly…did you really intend to say what you wrote? Find creative ways to incorporate the Scriptures…we always want to get the focus of our writing back to God.

      • says

        Thom, the only thing missing was a little more detail in my comment. :-) I meant the following to be things that I would add to the list: “Also, read your post a second time slowly…did you really intend to say what you wrote? Find creative ways to incorporate the Scriptures…we always want to get the focus of our writing back to God.”

  5. says

    Great tips. My blog is mostly written to educate ministers, youth pastors and children’s ministers about the child of divorce and the single parent family. Often I’ll ask permission to use a story. Most single parents do give me permission but if they don’t I drop it and will not use that story. Mostly though they are honored I asked.

    Their respect and confidence in my integrity reflects greatly on our Savior.

  6. says

    Write for the people. I’ve noticed too often that pastors will use their blog as a platform to get noticed more, or to become the next big thing in ministry. The purpose should be to encourage, challenge, and edify believers, not become the next ministry superstar. When you write for the average Christian, your blog makes a difference. When you write to become the next big thing, people see right through that.

  7. says

    Hi Thom,

    I have intentionally kept my blog separate from my congregation. Being a staff pastor, I have seen my blog as an extension of my personal ministry primarily. Of course I’m friends with people from church on facebook, so they naturally see what I syndicate. However, I would never mention it out loud at church because I don’t want to be self-promoting. After all, it’s not a church-sponsored site.

    Does that make sense?

    I’m writing with the intent of helping the average Christian, and hoping to develop this into a part-time writing career, as we’re raising 4 children. Does this strategy make sense?

    Asking Honestly,


    • Thom Rainer says

      It makes perfect sense Joe. Even though I speak in the hyperbole of absolutes (“every pastor”), the reality is that a number of pastors use blogs for other purposes. You are doing it right. You use other social media to stay in touch.


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