Podcast Episode #312
Churches can measure so many things—giving, attendance, involvement and much more. But what should they measure? Today, we talk assessments, lead metrics, lag metrics, and how churches can more effectively assess what’s going on in their church.
Some highlights from today’s episode include:
- Try to do a secret guest survey at your church at least once a year.
- General attendance trends are a critical lag metric for churches to use.
- Worship attendance is a lead metric for financial giving in the church.
- The reason many downtown churches decline is because demographics change and the churches don’t adjust.
- When you begin to reach a different demographic community, a church has to change what it does and how it does things.
- One of the least measured metrics in churches is conversion growth.
- What gets measured gets rewarded.
- Small group attendance is the bridge between worship attendance and ministry involvement.
The 12 metrics for church assessment which we discuss are:
- Secret guest survey
- General attendance trends
- Demographic trends for same period
- Racial/ethnic composition of the church vs. the community
- Conversion trends
- Ministry involvement trends
- Small group attendance trends
- Total giving trends
- Budget giving trends
- Weekly per capita giving
- Facility audit
- Exterior appearance
- Incredible value of member interviews
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